Sukaina Abbas, CEO & Designer Enchanté Jewellery

 

A software engineer turned an accomplished entrepreneur with passion for design and creativity, a home maker and mother of three.
Enchante’ was a product of my love for designing silver Jewellery. I was doing it as a hobby for myself, friends and family and the demand kept growing.

 

This is when the Idea of doing it commercially through e-commerce popped up. I put my software engineering to use for setting up the I.T side of the business and signed up to Institute of Business Administration’s four month entrepreneur course designed to enhance business skills empowered by WomenX (a World Bank sponsored initiative aimed at training women entrepreneurs the basics of running a business and the Mentorship program of The Cherie Blair Foundation UK), the course equipped me with all the skills I needed to run my business.
I strongly believe that the process of learning and self-development should never stop and hence the latest addition to the skill set is a Jewellery Designing Course from Gemological Institute of America (“GIA”)

About Enchanté (the brand)

 

Enchanté is a registered tax paying entity.

Enchanté designs Silver Jewelry and accessories in Sterling Silver, using the best quality of both precious and semi-precious gemstones. Our design philosophy is based on the mantra that Silver is the ‘New Gold’, it allows us to explore, innovate and create wearable, modern jewelry designs for today’s Women. Each piece reflects our commitment to excellence in quality and finish.

Vision

 

Enchanté focuses on creating designs that are unique and stand out from the crowd including a complete range of men’s accessories as well. In the end it’s all about creating something you are fond of, something you can put your heart in, something that’s a source of joy not just for you but for others. For me, it’s an absolute joy to be a small part of other people’s special moments by making memorable designs they can cherish a lifetime.

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